Sony Pro FW-98BZ53L BRAVIA 98" 4K HDR Professional Display with Deep Black Non-Glare Coating and XR Cognitive Processor

• Brightness matters. In busy retail showrooms or corporate lobbies, 98" BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can't be missed, even in light-flooded spaces
• Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms
• A microscopic unevenness is added to the surface of the display panel