Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. The new QD-OLED panel enables our widest palette of colors, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels. Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow. Acoustic Surface Audio＋uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience. With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more. This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony. The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.